Penn & Teller
A photographic update to visually reinvigorate the Penn & Teller brand. Dozens of sketch concepts refined down to five executed images. Photographic direction decks and detailed coordination with the Penn & Teller team, photographer and prop builders.
  
  • Silver ADDY Award 2017
    New Campaign (Regional)  
  • Gold AIGA Award 2017 
    Campaign   
  • Silver AIGA Award 2017
    Photography
  • Gold ADDY Award 2017
    New Campaign
Design Lead: Gabriel Garcia
Design Lead: Karen Lo
Design & Sketches: Ramsey Hong
Photography: Hugh Kretschmer
Caesars Republic
Brand development and visual identity system for a rebellious and dynamic non-gaming hotel brand incorporating the concept that the location of the property will shape that hotel's spirit and character.

Visual identity system, icon design and creative design.
   
Design Lead: Gabriel Garcia
Designer: Ramsey Hong
Junior Designer: Brooke Everson

Corner Kitchen & Donuts
Brand development and graphic enhancement of a unique dual outlet space.

Creative design, illustration and specification of interior design elements.

Design Lead: Karen Lo
Design & Illustration: Ramsey Hong 

LINQ Pool
Creative campaign and lifestyle photoshoot for the entertaining summer party-themed programming of The Pool @ The LINQ.

Concept sketches, photo direction and execution deck, and photo direction assistance at the shoot.

Design Lead: Gabriel Garcia
Senior Designer: Karen Lo
Design & Sketches: Ramsey Hong
Photography: Square Shooting

Zhen Wei
Brand and visual identity system development for a high end restaurant at Caesars Bluewaters Dubai.

Visual identity system, logo design and signage design.

Design Lead: Gabriel Garcia
Designer: Ramsey Hong